My portfolio for working as part of the Axel Springer Corporate Solutions (ASCS) team showcases a diverse array of projects focused on UI/UX and product design. As a digital designer, I have collaborated closely with developers, product managers, and marketing strategists to create intuitive and visually compelling digital experiences for huge companies like CLAAS, MAN, NRW BANK, KFW BANK, BAYER, PORSCHE, BOSCH etc. Each project demanded a deep understanding of user needs, achieved through meticulous user research and data analysis.
I designed wireframes, prototypes, and high-fidelity mockups, ensuring that every element of the interface was both functional and aesthetically pleasing. Working in an agile environment, I embraced rapid iteration and constant feedback, which were crucial in refining designs to meet and exceed user expectations. My work at ASCS demonstrates my ability to balance creativity with user-centric design principles, resulting in products that not only look good but also provide a seamless user experience. This role has significantly enhanced my technical skills and my capacity to empathize with users, making me a more versatile and effective digital designer.
In my role as a UI/UX Designer at Axel Springer Corporate Solutions, I gained extensive experience in creating user-centered designs for various digital platforms. I designed and developed websites that aligned with the company’s branding, ensuring a seamless user experience. Additionally, I crafted social media designs and web articles that effectively communicated brand messages and engaged audiences. My work also included creating interaction designs that enhanced usability and user satisfaction. Through close collaboration with cross-functional teams, I contributed to the company's digital innovation and helped elevate its online presence.
DATE: MARCH 2023 - AUGUST 2024
MAN
I had an opportunity to create for MAN and curate many different digital projects under the brand’s name that showcased my skills in crafting user-centric designs. I was responsible for designing and developing article websites, banners and delivered a smooth, intuitive user experience. Additionally, I worked on interaction design projects that enhanced the usability and functionality of digital interfaces. My role involved close collaboration with client’s teams to drive digital innovation and strengthen MAN's online presence.
DATE: APRIL 2023 - AUGUST 2024
BAYER
I worked on the redesign and rebranding of Bayer’s website, one of our key clients. My role involved creating a modern and user-friendly journey and allign interactions, building prototype website that aligned with Bayer’s updated brand identity. I introduced new interactive functions to enhance user engagement and accessibility, ensuring that the site delivered a seamless experience. Collaborating closely with Bayer and internal teams, I contributed to a successful site launch that strengthened Bayer's digital presence and met their strategic objectives.
DATE: MAY 2023 - JULY 2024
DATA VISUALIZATION FOR NRW, MAN, KfW
I created data visualizations for NRW Bank, MAN, and KfW Bank, specifically for their social media platforms:
1. NRW Bank:
Developed visually engaging charts and infographics that simplified complex financial data for social media audiences.
2. MAN:
Designed data-driven graphics highlighting operational metrics, maps making them accessible and appealing for online viewers.
3. KfW Bank:
Crafted infographics showcasing the impact of financial programs, tailored for social media sharing.
These designs aimed to enhance user engagement by presenting data in a clear, visually appealing format suitable for social media channels.
DATE: FEB 2023 - JULY 2024